Phelipe Mestre Product Designer

Designing AI product experiences across Skills, SXP and platform initiatives.

• Design AI-assisted experiences including chat, recommendations and generation.
• Define and scale the systems connecting content, workflows and intelligent features.
• Translate complex problems into clear, scalable product solutions.
• Collaborate across teams to hold consistency and quality across workstreams.

Led design across workforce platforms, with the system as the unit of work.

• Defined and implemented the patterns used across multiple teams and products.
• Designed accessible components aligned with WCAG standards.
• Translated complex requirements into clear, high-quality interfaces.
• Drove consistency across the product ecosystem.

Improved product usability across the mobile and desktop applications.

• Worked directly with development teams on usability across both platforms.
• Designed and implemented features to increase engagement and retention.
• Delivered the prototypes and design solutions in Figma and AEM.

Led design of engagement and equity reporting products for mortgage servicing platforms.

• Structured complex workflows into clear user experiences.
• Worked closely with engineering through implementation.
• Provided design system guidance and supported consistency across teams.

Led the end-to-end redesign and rebrand of a Web3 launch platform, aligning the product experience with business strategy.

• Improved user engagement by 30% through UX and interface improvements.
• Established the design system that supported product growth and consistency.
• Rebuilt information architecture, interaction model and visual language together rather than reskinning the existing structure.
• Standardised the design process across the organisation.

Redesigned the WAX Cloud Wallet, the account layer for a live blockchain ecosystem serving millions of users.

• Increased user adoption by 25% within the first quarter.
• Simplified complex blockchain workflows into intuitive user experiences.
• Introduced NFT bridging and staking features.
• Resolved a platform-level bot problem at the design layer with a pay-wall that protected network resources without costing legitimate signups.

Lead designer on analytical and reporting software for internal and client-facing use.

• Improved usability of the analytics and reporting platforms, reducing support requests by 40%.
• Translated product requirements into design systems and user-centric interfaces.
• Worked directly with the client's team alongside Softvision.

Lead designer rebuilding the sales team's customer-acquisition software across property locations.

• Redesigned the internal sales software, reducing sales cycle time by 20%.
• Translated complex business requirements into streamlined user experiences.
• Worked with sales and product teams on the workflow the software was actually used for.

Nearly six years designing and building ATM, POS, kiosk and back-office systems across the travel, financial and retail industries.

• Reduced delivery time by 15% through improved workflows and prototyping processes.
• National Bank of Canada ATM, Lead Frontend Engineer and the only developer on the CXD team. Delivered the interactive prototype, the production frontend and on-site implementation support, embedded with roughly twenty backend engineers through Angular integration. Flown to Montreal for the final sprints.
• Replaced the team's handoff process: production-ready frontend code instead of static measurement guidelines. On every subsequent project I worked on, the implementation-drift rework that used to be budgeted for was not needed.
• Solved animation under an Internet Explorer 11 floor by decomposing motion into discrete CSS frame animation, using no JavaScript so backend library integrations were left undisturbed.
• Designed the ATM voice-guidance interaction model for blind and low-vision users, with the visual focus state mirroring the audio.
• Designed for English and French in the same layout, with French running 30–40% longer for the same content.
• Bank of Cyprus ATM: selected over four other designers to define the direction when the work was at risk of going to an outside agency, then served as Lead Developer. Produced four palette variants on one structure to prove the architecture was palette-agnostic.
• NUI Library: core team member and Lead Designer on NCR's shared design system: colour system, custom components extending Google Material, and the documentation site.

Founded and ran a clothing brand: brand identity, product design, e-commerce store design and build, social marketing, and the in-house photography and video behind every campaign.

Built and led a team of 24 creatives at a production company, shaping the artistic direction and working as on-set creative director, with a hand in sales and talent acquisition.

Designer on Annuity.org (brand identity, site design and build) working with a large marketing team on lead performance, and with other designers on Debt.org.

Led a team of 7 across 11 concurrent projects: client kickoffs, design direction, and the design and build of websites and applications. Led the agency's own rebrand.

An AI naming studio built end to end (product thesis, interaction model, design system and implementation) as a packaged macOS application.

• Replaced the category-standard filter panel with a single plain-language prompt, and designed the affordances needed to buy back what the filters had given away for free.
• Designed the preference-learning layer so every recommendation explains itself, carries a stated confidence, and is spread across buckets so the recommender cannot collapse into near-duplicates.
• Built it in React and TypeScript, packaged with Electron, with a local relational store shaped to map 1:1 onto a future server schema.
• Instrumented generation health (usable names, duplicates and rejects per batch) rather than hiding model behaviour behind a spinner.